Google Ad Grants for Not-for-Profits: Part 5: Tips & Tricks
Managing your Google Ad Grant can be tricky but if you make the most of it, your organisation will thank you for it. Welcome to Part 5 of our Google…
Part 4: Google Conversion Tracking
Google Conversion Tracking is a really useful tool - but you've really got to know what you're doing, to make the most of it. Part 4 of our series will…
Part 3: Setting up your Ad Grant
It's time to set up your Google Ad Grant! Part 3 of our series will take you through the Ad Grants set up process, step by step. Google Ad Grants…
Part 2: A Simple Guide to the Ad Grants Program
Welcome to Part 2 of our Google Ad Grants for Not for Profits (NFPs) series. In this article, we will simplify the program, making sure you get the most out…
Google AdWords Grants Updates In 2018
Google helps more than 35,000 non-profit businesses by offering free advertising in Google AdWords Grant accounts for up to $10,000. Starting January 1, 2018 Google made several changes to their…
16 Digital Trends in Marketing for 2018 that you need to know about!
Marketing is an ever-changing landscape with the introduction of new technologies and techniques sometimes change daily. So as one can imagine, the evolution of the industry over the space of…
Using Tag Manager to Track Events & Goals on a Website Pt 1
In my quest to understand how to properly set up and use Google Tag Manager, I found answers by piecing together bits and pieces from several different sources. It was…
Why we buy and how we are influenced by marketing [infographic]
So you've read the title of this blog, had a quick look a the image and started reading - lost interest yet? It's not an invalid question because according to…
What did the first ever banner ad look like?
We've all seen banner ads at one time or another, and more often than not they are just annoying and have no relevance to us or the page we are…
What is the Google Display Network (GDN)?
So you would be hard-pressed to find a person who hasn't at some point or another come across ads on websites for other businesses. You may find that you will…
