Social media marketing put simply, is finding potential customers and giving them what they want in a social context. This helps educate them about your product or service, encouraging them to investigate further.
Great marketing tells the same story in hundreds of fresh, interesting ways.
One question we are often asked is “Do I really need Instagram?” The simple answer to that question is “yes!”
Even if you already have Facebook for your company, Instagram is where a large portion of your customers hang out – some of them don’t even bother with Facebook, so it’s definitely worth making sure you have all your bases covered.
The other point to remember is that Instagram is owned by Facebook, so sharing content between the two is very simple and can make the process easy and efficient.
Show off your product/service
The major difference between Facebook and Instagram is that Instagram really is all about the visuals.
This is where you can show off how great your product or service looks at a glance. If you feel like you don’t have the right look yet there’s help out there for you also! Websites like Unsplash make beautiful images available for free and Canva is a free, easy to use graphic program which has some amazing templates available to give you a head start.
Instagram is your brand’s look book. This is your chance to show it off.
If you think your company Instagram account could use a little help to show off your product or service to it’s very best, contact us today!
