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James Parnwell

James Parnwell

Facebook Advertising; Is It Worth Your Trust?

It is undeniable that most of you have a Facebook account and if you don’t, I guess you are planning to. For any business to get a decent success rating, there are certain aspects which must be present; customers, returns and a strong advertisement foundation. Advertisement is the mother of all. If you mess up with the techniques and the approach you use, not many people can give you a good review.

Advertisement is a sensitive part for any successful business-large or small and a better advertisement can dictate the direction of a business any day. Although Facebook advertising has been criticized by many people in the last one decade, its contributions to the growth of business industry have silenced those critics. Will you listen to the critics of bloggers and dump your business? Read on and you will get a gist of its importance in the world of business and also how easy and fast facebook can help your business in this time where technology is everything;

Targeting Facebook ad audience

Any successful business must explore the market niche and work towards reaching them. Reaching out for the right people everywhere around the world will not only increase traffic to your websites but it will also boost your sales a great deal. You will get the greatest value of your advert spend since it will be directed to people that only matters to you.

Most people say that other social networks can also reach the targeted audience. This is true but little do they look at the approach used by Facebook. The following is the data that Facebook uses to get to the targeted audience:

  • Location-by country, state, city and postal codes
  • Demographics-based on workplace ,age ,gender among others
  • Interests and hobbies
  • Travel
  • Groups
  • Purchase behavior

The game of the numbers 

According to Facebook trends and statistics, there is no social network that can be compared with Facebook in bringing together many people. After all what are you after? Customers and more traffic to your business will increase your sales. The results of the statistics are incredible. Have a look;

  • Facebook has more than 800 million users. The number has been increasing by around 25% each year.
  • More than 400 million users log in into their active accounts daily.
  • A Facebook user can have more than 4000 friends. An average user has 139 friends.
  • Facebook users will share 50,000 links and post 500,000 comments in every minute.
  • An average user can create at least 90 pieces of content n a month.

The statistics can give you a hint as to why you should smile when you advertise your business using this popular affordable social network. Once you create a fan page, you are likely to attract more likes and this means improved sales.

Cost against gains 

The sole objective of any business is to effectively use the available resources to maximize profits. Why should you drain your bank only to gain a non-realistic profit? Did you know that you can spend as low as $1 a day and get amazing results out of it?

Facebook has multiple types of bids available. This gives you a wide variety to choose from depending on your marketing needs. The four types of bids available include;

  • Cost per click- this kind of bidding allows you to choose the number of bids per click. When you want to want more users to click on your ad, you should choose the maximum bid per click.
  • Optimized cost per mile- with this type of bidding, Facebook will show your ad to the audiences that are likely to act on your ad.
  • Cost per action-this allows you to choose users to do a specific task on your ad upon seeing it.
  • Cost per mile-this is aimed at increasing the awareness of your product. More people will see your ad and they may act on it.

To get the best out of your advertisement campaign, it is prudent to choose the best option that matches the size of your pocket but produce great results.

Creating of a product’s fan page improves customer loyalty

Facebook allows its users to create pages and name them using their own words. The pages can be a platform for customers where they share their experiences about the product, how they have gained and where improvement is required. They will also give their queries and you will be expected to answer them. this will give maximum satisfaction to your customers and they will remain loyal to your brand. You can also give updates about new brands in your official fan page.

Put you competitors behind you 

If you want to gain an edge over you competitors, then Facebook advertisement is the solution. Did you know that there are many Facebook users than TV users? If yes, why should you advertise your goods and services over television instead of using the affordable means-Facebook? I am not biased; I am only trying to be realistic. If someone tells you that Facebook advertisement is a waste of money and time, cover your ears and walk away!

Some of your competitors have a negative attitude towards this technique of improving sales. Take that fantastic advantage and rule that business area. Be sure that you will get people’s attention, increased loyalty to your brand and increased product awareness.

The flexibility of Facebook ads Vs Google Adwords 

There is no doubt that Facebook ads are more flexible than Google Adwords. This is because Facebook has an additional feature which allows you to give ad descriptions hence making your advert more appealing. It also allows you to create image ads which are more appealing to the targeted audience compared to the under-detailed Google Adwords.

Call to action 

Facebook is a versatile, effective and powerful advertising tool. It is recommended that you test the different ad types to get the best for your advertising campaign. You business is a thought away from standing out of your competitors. Decide today and enjoy the fruits of your decision. Invest wisely. Facebook ads can do more than what you expect and your ad will go viral like bush fire!

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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