Christie McDougall

The Magic of Facebook Targeting for Businesses

August 2, 2017

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So it’s probably best not to think too much about it, but Facebook collects information about you every time you login, like a post, comment on a post, update your status, watch a video or interact with any of its content. In fact, for some people, Facebook probably knows you better than you know yourself! Ok, that’s the kind of creepy part, but the great thing about it for marketers and business owners is data, data, DATA!

The more data you have access to, the better you can target your ideal audience and sell your products or services. So if you’ve never been into the backend of Facebook advertising (or Business Manager) to run an ad, this is the type of information available at your fingertips to build your perfect audience…

And the best part is you can not only target people using all the above criteria on Facebook, but also Instagram and via the Facebook Audience Network! But if that all seems a little overwhelming and you’re not sure where to start, give us a call – we are always happy to help.

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Christie McDougall

Christie is our Digital Strategy manager and looks after our playbook process. Although she is most skilled in Social Media and PPC and helped TheOnlineCo. achieved Facebook Marketing Partner status, she has a comprehensive and thorough knowledge of marketing in a digital world. She uses her talents in strategy and planning to help clients understand exactly how to grow their business online and have all their marketing efforts pulling together in a collaborative effort, thereby achieving scale and cost efficiencies.