We need to understand why people are on Facebook in the first place. I can guarantee they’re not on there to find a new house, new clothes or a financial planner. They’re not on there to buy things – it’s called social media – they’re on there for social reasons.
People go on social media to talk to their friends and family. Maybe they’ll watch a funny video or look for some funny pics. Generally, they’re there to maybe share some things in groups and have a chat with people. They’re in a social headspace.
So, if we’re just posting business post after business post, people tune out very quickly and then Facebook learns that your page isn’t very engaging and shows it less and less. This is when the algorithm actually starts to tune you out.
Usually, when we pick up a new client, less than 5% of their followers are seeing any of their posts. This tells us that they’ve killed the algorithm. The good news is, we can fix this relatively quickly.
Here’s how you can get your algorithm going again: by posting these types of posts on your Facebook page, regularly.
Funny and relevant
If you can find something related to what you do that’s humorous, you’ll find your fans engaging with it by liking, commenting, tagging or sharing. What that means is that the next day, if you post something business-related, there’s a higher chance of them being seen because you’ve just pushed the algorithm up and your business posts get the benefit of that.
Posting something which is motivational and inspiring. Make sure it’s related to your brand somehow, and that it’ll give your followers a bit of a lift – enough of a lift that they’ll engage with the post.
Informative and helpful
Scour the internet for an article or infographic which is related to your brand and will be useful to your followers. This has a twofold impact: you’ll be helping the owner of the content by increasing their viewership, you’ll be helping your followers by providing them with useful information and you’ll be helping your brand by increasing engagement on your page and therefore improving your algorithm.