Building a website is a great start to SEO. Unfortunately, the adage ‘build it and they will come’ doesn’t hold up unless you’ve done worked to optimise your website. This involves targeting the keywords and phrases people are typing (or speaking via their phones) into Google.
For small to medium businesses in Sydney, the competition to be at the top of the search results is fierce! Furthermore, Google is more and more focused on delivering local results. Once upon a time, Google would have focussed on what people were searching. Now, they’re narrowing in on where people are searching from.
As SEO and Digital Marketing experts, TheOnlineCo. can help Sydney business owners push their business to the top of the search result pages. We achieve this through the multi-layered job of website and business optimisation.
SEO Case Studies – SEO Strategies that Work!
SEO is a complex undertaking with several potential strategies to focus on. Each business is different from all others. Your business may have many competitors – locally, nationally or worldwide. Not all SEO strategies will work equally for all businesses.
Sometimes a focus on building local landing pages is the best way to bring in that valuable local traffic. Another site may fare better with a focus on high quality blog article writing and content creation.
We’ve seen that most sites see substantial SEO benefits after technical issues have been addressed. Site re-structuring / siloing, speeding up page load speeds, fixing bad / inefficient coding, integration of schema microdata, etc. all have string SEO benefits.
Below are some examples of our successful SEO work.
TheOnlineCo. is based in Western Sydney. We have a 100% local SEO team who are available to meet with you in person or via Zoom. TheOnlineCo.’s SEO Sydney team are dedicated, reliable and easy to reach. We are passionate about providing results for our clients and are clear on what we are doing at every step of the process. This is one of the things that sets us apart from other SEO companies.
Our team leader Rich Brown has been working with SEO since 1999 and has studied under Bruce Clay, one of the top SEO authorities in the world. The SEO team works hard to stay on top of the latest SEO trends and updates from Google, ensuring you receive the best possible service for your business.
Our SEO Sydney Process
When you engage TheOnlineCo. to do SEO for your Sydney business, we start off with our ‘SEO Exploration & Setup’ package. This can be completed as:
- a one-off set of tasks we complete for you
- a springboard for us to get everything in place so we can execute an effective SEO strategy for your business. This is our preferred approach, allowing us to guide your business through the entire SEO process.
The work we do in this first month is a great way for you to see how efficiently we work and shows you how important your business – and its success – is to us.
SEO Exploration & Setup
Before we start the SEO Exploration & Setup process, we will send you a questionnaire that helps us understand your business better. In the questionnaire, we ask:
- What are your top 3 products / services?
- What are your top 10 keywords?
- Who are your top 3 competitors?
We also ask for access to the various systems we will need to complete the SEO setup:
- Google Analytics
- Tag Manager
- Search Console
- Google Business
- Admin access to your website
- and other areas.
STEP 1 – COMPREHENSIVE KEYWORD MAP
Keyword research is the cornerstone of good SEO. We have a unique and highly effective approach to creating what we call an SEO keyword map. This SEO keyword map is used extensively across nearly every area of the SEO Sydney work we do ongoingly. We use the map to determine which keywords to focus on for each page.
The information you provide about your Sydney business in the questionnaire will help us determine where to start with our research. We also do a comprehensive review of your website to ensure we have a good idea of the main categories on your site.
What Is a Comprehensive Keyword Map?
Our comprehensive keyword lists are built using a variety of advanced research tools. In total, your final keyword map will contain anywhere between 500 – 2000+ relevant keywords. We break those ‘bulk’ keywords into sub-categories and organised them by Average Monthly Search Volume. This clearly identifies which keywords / phrases are of the highest value. We pass this draft of the keyword back to you for review. Your input helps make sure we have curated the correct set of terms and allows you to point out any gaps in the research.
Included in the keyword map is a tab with what we call ‘Question Keywords’. These are questions people are asking on Google that relate to your products and/or services. These questions are useful for building blog articles – a key component of our ongoing SEO Sydney content strategy.
STEP 2 – SITE STRUCTURE REVIEW & SILOING RECOMMENDATIONS
Most web sites you find across the internet weren’t built with an optimised site structure in mind. A result of a site that doesn’t have an optimized structure is that all of the content is lumped together.
Determining Your Site Structure
Imagine a jar filled with 3 different coloured sets of marbles, all mixed together randomly. When Google crawls a site that has a disorganised structure like this, it has a hard time understanding what the different topics and categories of the site are. This will have the effect of inefficient and low rankings on Google for your site. The traffic coming to pages on your site will likely have low relevance as well.
By organising your site into an optimised structure, we move all the marbles into separate jars. That is, move all your related content to sit under what we call Parent / Cornerstone pages. This sends a much clearer message to Google on what the separate categories / topics of your web site are. The result is that you will get much more relevant traffic to your website. This means people will arrive directly on the page with the answers they seek, rather than having to click around to find what they were searching for.
Organising the Main Navigation Menu
Another important aspect of the site structure review process is analysing and rebuilding your site’s main navigation menu. Many businesses have complex main menus with dropdowns that have more dropdowns. We work to simplify the main menu and create a flow chart that illustrates an optimised version we believe will help. Optimising the main menu works hand in hand with the site structure recommendations. This flow chart will further illustrate and help explain our site structure recommendations.
STEP 3 – 50+ POINT SEO SETUP
Once you’ve given us access to your existing Google accounts and back end access to your website, we work through our 50+ point SEO Setup checklist. If you’re missing any key services for your Sydney website such as Google Analytics, we will set them up for you and give you full access when completed.
Work With an Experienced Team of Web Developers
Since several of our SEO Sydney team members are also web developers, we are able to work very efficiently on your site without needing to go back and forth with you and a 3rd party developer to make any changes and updates to your site. We’re not saying we don’t work with 3rd party developers – we do and have many good working relationships with developers for many businesses. We are able to do many tasks that many SEO agencies have difficulty with if they aren’t developers by eliminating the ‘middle man’.
Auditing Your Website
We will run an audit of your website and provide a detailed report highlighting areas that need attention and can be optimized for SEO. This audit is run once a week and we refer to it often to help guide us through ongoing technical SEO work.
Implementing the 50+ Point SEO Setup
Once we have access to your systems, we implement a 50+ step setup process that includes:
- Making sure Google and Bing know your site exists and which pages to crawl as a priority
- Setting up a new or starting Local SEO optimisations for your existing Sydney Google Business listing
- Checking your current backlink profile and disavowing any ‘bad’ backlinks
- Setting up tracking for events on your website such as contact form submissions, phone number and email clicks, etc. and attributing where these events came from. Search engine? Ad? Direct?
STEP 4 – 12 MONTH SEO ROLLOUT PLAN
Google’s algorithm uses over 300 factors to determine where a page should rank in each search results page. TheOnlineCo. has broken those 300 factors into 5 categories:
- Technical SEO
- Content SEO
- Local SEO
- User Experience (UX)
What is the 12 Month SEO Rollout Plan?
The 12 Month SEO Rollout plan is a custom document outlining exactly what SEO tasks should be performed, month by month. It is set out over the course of 1 year to bring about the best SEO Sydney results for your web site. We break up the year into 4 quarters and every 3 months we recommend a ‘Milestone’ review. This is where we meet with you and discuss:
- the work we’ve done
- what is working
- what’s not working
- any adjustments we need to make to the strategy over the next 3 months.
We divide the SEO work across the 5 SEO categories each month and include time for monthly reports. We believe that reporting is one of the most important aspects of developing and maintaining great relationships with our clients.
Unique, Easy to Understand, Video SEO Reports & Documentation Tailored for Your Business
Our monthly reports are quite unique in that we don’t just send a document full of charts and data for you to puzzle out. We create custom videos where we describe the work we did over the last month and talk about the strategy for the next. In these videos, we explain and highlight important data points found in your reporting document. We want to make sure you understand what we’ve done and how it is helping.
SEO is not an overnight solution and generally takes 3-6 months for strong results to become apparent. Implementing the steps outlined above often provides a noticeable ‘bump’ to most clients in the search results.
Get in touch with our SEO Sydney team today so we can help your business rise above your competitors in organic Google search. We’d love to help your business thrive!