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James Parnwell

James Parnwell

An Introduction to Search Engine Optimisation

The internet came with many things among them opportunities for business. The internet itself is a connection of computers. Probably some would call it a community of computers worldwide. Behind every computer there is a person. People run the computers and that is where the potential for business lies. There are various ways to reach the people behind the computers and one of the most effective ways is through search engine marketing.

What is search engine marketing? 

The internet is a pool of information that has unlimited boundaries. Sifting through the information to get exactly what you want is difficult and daunting. To make it easy, there is a search engine. A search engine is like a directory of information that is online. It makes getting the webpage that you need easier. All one needs to do is type the name or world that is contained in the area of interest and let the search engine sift through the many webpages to come up with a list website that are relevant. 70% of the initial internet interaction begins with a search engine. The notable search engines are Google, Bing, Yahoo! Search, and Ask among many others.

There is an opportunity to market through the search engine. You can place your advert so that when the users of the internet your brand becomes visible. It is a platform that enjoys significant traffic. This is an opportunity for business to thrive in the name of internet marketing. However, like any other form of marketing, there are strategies that work. For search engine marketing, search engine optimisation works. It is the most effective strategy in taking advantage of the people that need the search engine.

What is search engine optimisation?

SEO is a fairly new concept compared to other marketing strategy. SEO simply means that your brand is placed proximal so that the students can see them. It is a form of brand placement that ensures that your website comes up when a search is made that is relevant to the provision. Most search engines especially Google have an algorithm that prompts the selection of the page to be hit during the search. SEO is a way through which a marketer or a website adjusts to the algorithm to ensure that it is brought up in the event a relevant search is made.

Search engine optimisation is currently the most effective strategy for internet marketing. It involves having the right key word in the content, having the appropriate website structure, and having quality content. However, these conditions change with changes in the Google’s algorithm. However, with the rights strategies, you have an opportunity to enjoy various advantages that come with search engine marketing.

Why SEO?

Here are some statistics that you cannot ignore. That brings out the value of SEO. 93% of the online experiences begin with a search engine that means that majority of the online users will have to go through the search engine before being lead to the website that thy desire. Will it be your website? Google has 65-70% of the market share. It is important that you follow their indexing algorithm. 70% of the links that users click are organic and 70%-80% of the users ignore paid for ads. Meaning, you have a better chance of traffic through SEO than paid for adverts. 75% of the users never scroll past the first page. Your indexing matters and that is whey SEO is important. SEO is the number one driver of traffic. It beats social media by 300%.


Worldwide access 

Search engine marketing like other faces of internet marketing has worldwide access. You have the advantage of accessing traffic from anywhere around the world who makes a search on the thematic area. You also have the option of enjoying specific market. World wide access is costly in other forms of marketing including paid for search engine marketing. Search engine optimisation is organic and does not incur any cost on space that would have made access a factor of cost. Anybody anywhere making a search on the particular issue without specifying the location may get a hit on your website. This is an advantage that goes well with the intention of the internet, which is to allow a worldwide network of people.

Cost effective marketing

SEO is cost effective. All you have to pay for is the optimisation process. You will need a professional to work on your website so that it becomes visible when a search is made. Unlike conventional internet marketing or paid for search engine marketing where you have to pay for a period of time, this approach to marketing is endless. Provided people need the information that you have on your website and your site is positioned for hit by a search engine. Your flow of traffic will be guaranteed at no extra cost. The cost that one pays compared to the effectiveness of the marketing strategy is gives the marketer an advantage.

Target marketing

SEO is praised for target marketing. The process involved web indexing based on the searched results. That means that the person that is targeted with the website is one who intends to get the information that your website holds. The traffic can be targeted from various angles including the location and the specific item of interest. With targeted marketing, the conversion rate is high.

Effective marketing feedback and establishes authority

When you take advantage of SEO, you can get your marketing feedback by checking on the analytics. The process is easy to use and puts the marketer ahead of the strategy. You are able observe the market trends and monitor progress through the analytics. You can adjust your marketing strategies or enhance through methods such as the use of affiliates and social media. Other available options in the SEO process include native advertisements, email marketing, and referrals.

Content marketing, which is one of the facets of SEO, allows the webpage to be established as an authority. You have the opportunity of being the voice to be listened to by creating content that informs the market on the particular area of interest. This is the easiest way to become the name to be looked up to in marketing.



James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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