Relationship & Values
I really love Online Marketing. I think it meets a couple of converging passions of mine.
Certainly the highest business passion I have is to help other businesses. I have experienced many highs and lows in business and if any of my experiences can help a client I find that very fulfilling.
I love that fact that Online Marketing is data driven. Perhaps I am revealing my inner nerd, but I don’t like business decisions and ideas that made out of fairy floss and popcorn. I like to see how a dedicated and thoroughly thought through plan can be implemented and then analysed. It can be measured and success can be measured from an ROI perspective. I invested $1,000 and it returned $5,000. Success!
I also love the fact it is ever changing. We sit on the front bonnet of the technology race car as it hurtles through time. Everything is changing all the time. Technology is driving us to places we never imagined. This means (unfortunately) that I need to redesign my business processes about twice a year. However, in truth I think I would become very bored very quickly if I was in a static and unchanging industry. This facet certainly keeps me on my toes and from time to time I complain about it but I don’t think I’d have it any other way.
It also allows me time to enjoy my family and my faith. Business and earning income is a means to an end. It’s not the end itself. Whilst I love the adventure of business, I really see it as a means to me developing meaningful relationships with family and friends, colleagues and clients. It also allows me time to pursue my faith in Jesus, the cornerstone of my life and the reason behind everything. My “Why” isn’t about temporary wealth or success it’s rooted in eternal reasons. Nothing goes with me when my life ends except my faith.
“..Is life to be defined by what I pursue, or must my pursuit be defined by what life was meant to be?” Ravi Zaccharius.
I’d like the pursuits of my life to be defined by what matters… My God, My Family and My People.
“..Is life to be defined by what I pursue, or must my pursuit be defined by what life was meant to be?” Ravi Zaccharius
Three Immutable Laws
Everyone has values and TheOnlineCo. is simply a business vehicle that I carry myself and my values into. So I have thought deeply about what matters and what works and what is inherently me. In so doing I have come up with Three Immutable Laws that I work by…
I work for my family first. My wife and kids are higher in priority than my work. I work to live, I don’t live to work. Work is not allowed to take me away from my family when they need me. I work hard and diligently, giving my clients the very best I have, but never at the expense of my family.
Integrity brings the Win-Win
If I do my job to the best of my ability, my clients businesses will grow. When my clients business grows they inevitably tell their friends and family about that growth and how they did it. TheOnlineCo. enters the conversation and as a result my business grows. This is a Win-Win brought about through simple integrity. I never charge an amount that means I can’t deliver on my promises. Because I now work on an ROI basis I am now offering a win-win. If I win I then get paid and paid on time, if not I lose a client.
Clients of Peace
Have you ever had one of “those” customers or clients? The ultra-demanding, testy, cranky, angst-ridden bags of misery that make your life hell? No, me either *jokes*… The truth is, I want to have peaceful and productive relationships with my clients. I want them to be the type of people I would like to have over for dinner, that would interact well with my children. I want to enjoy the journey of working with them and hopefully they will enjoy the journey with me.
Doing business with clients of peace means the whole experience and relationship is easy.
That’s about that! If anything I have written resonates with you please feel free to contact us and hopefully we can do business. If you don’t like what you have just read, please go ahead and find another online agency that will be a fit with you.
James Parnwell – Director