James Parnwell

James Parnwell

3 Components of an Effective Digital Marketing Strategy

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We often see digital marketing that just doesn’t work. They have the right idea, investing in Facebook Ads or utilising SEO, but it just falls short. In this episode of Digital Marketing that Puts People First, we talk about an effective digital marketing strategy that can help you achieve your business goals.  


An effective digital marketing strategy requires three components: strategy, tactics, and execution. Strategy is about your customers and how best to serve them. Tactics are the specific platforms you are going to use, i.e. Facebook Ads, and Google Ads. Finally, execution ensures everything is in place, and you have a plan.  


The reason many digital marketing strategies fall short is that they don’t take people into account. People are the key to a successful digital marketing strategy. Understanding what your audience whats and needs will help you create a strategy that works.  


As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and Jess Colusso, our Sales and Marketing Manager at TheOnlineCo. We want to make sure you feel confident in your digital marketing and that you see results   


Key Moments:  

0:57 – Story of Disaster Digital Marketing Strategy 

3:16 First Component – Strategy 

5:40 Boiling Strategy Down to One Question 

12:25 Second Component – Tactics  

16:01 Third Component – Execution 


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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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