If there was ever a podcast episode that resembled War and Peace, this one has got to be it. For the ultrasound training company Zedu, there were a few years where it seemed like everything was against them.
They faced detractors in the medical industry; identity theft by a competitor; a business ‘divorce’; the 2019 bushfires; and the impact of COVID. But owners Suean Pascoe and Michael Duncan are not quitters.
All of these trials have helped them to refine their business, and build a vibrant, energetic brand that stands out in the market like a beacon.
Key Moments
- 04:00
A personal tragedy highlights the vital importance of ultrasound training. - 09:50
Backlash from industry professionals. - 10:50
Identity theft forces a company name change. - 20:04
Family health crisis, cashflow troubles and business ‘divorce’. - 24:06
COVID hits and forces Zedu to be closed for 292 days during lockdown. - 26:20
Zedu goes online: “Trying to pivot education is like trying to turn the Titanic on a dime.” - 34:30
Strength through hardship: “A tough sword has to go through fire – and they’ve put us through fire so look out!”
Learn More
- More about Zedu
- Explore all episodes of Getting to the Heart of Business
