James Parnwell

James Parnwell

Ending Slavery in Australia

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When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life. 

There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslavedabused and traumatised young women.

On her return home, she founded The Freedom Hub – a social enterprise that helps survivors of human trafficking, who find themselves trapped in modern day slavery in Australia. 

Through Survivor School, young women are being restored to health and independence. And through businesses such as cafes, online retail, and event spaces, The Freedom Hub raises its own funds to do it.  

Key Moments

06:55 – Sally is challenged, early in her career, by the poor integrity often found in big business. 

09:40 – Sally comes face to face with modern day slavery for the first time. 

10:54 – “I literally watched girls dying… They were selling themselves for 2 Euros.” 

12:32 – Once home from Europe, Sally is devastated to learn that modern day slavery exists here in Australia as well.

13:45 – How people become trapped in slavery in Australia; the role of The Freedom Hub. 

22:34  – The Freedom Hub is funded through its own business enterprises. 

30:41 – The challenges of being a startup.

34:00 – HR for start-ups: it’s important to get right. 

40:10 – Practical ways you can make a difference – individually, and as a business.  

45:20 – Plans for the future: helping survivors across Australia and internationally.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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