James Parnwell

James Parnwell

When A Hobby Takes Over

Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave!

It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market.

In our interview Justine talks about the joys of serving Australia’s active community of caravanners and campers; the challenges of growing a business while raising little ones; and the frightening experience of launching a brand-new product—days before the COVID pandemic hit!

Key Moments

04:50 – It all started with a camping trip… and a little purchase on ebay.

08:31 – With a business underway, Justine’s range of products expands, and she hires a warehouse and some staff.

13:38 – Justine designs and launches her first original product – and then COVID hits.

19:00 – Digital marketing is what has built Campsmart’s reputation.

22:43  – Justine’s advice on running a business and a family? “I just do the best I can, with everything. I don’t aim to be perfect at anything.”

24:00 – The rewards of the business.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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