Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE…
They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name.
Several million dollars later, he sold Attitude, and became a highly sought-after speaker and trainer, through his company Customer Culture – teaching businesses how to treat customers better. He believes a lot of business leaders could fix their growth problems if they just put themselves in their customer’s shoes…
Key Moments
- 05:02
Justin’s teenage attitude lands him his first business idea. - 10:05
His business goes viral, the old-fashioned way. - 16:47
Justin thrives on challenge: “Some of my staff think I created COVID because I just love having a problem – that’s the way I operate the best.” - 19:45
Covid hits, and Justin pivots as his speaking career goes quiet and his online courses gain traction. - 24:52
Justin believes that good old-fashioned customer service is the key to business success. - 38:14
Working to educate the next generation of business owners. - 42:47
Exciting new projects on the horizon… but Justin’s keeping his lips sealed.
Learn More
- More about Justin’s speaking at JustinHerald.com.
- More about Junior Entrepreneur
- Explore Getting to the Heart of Business episodes
