James Parnwell

James Parnwell

Scaling Fast, Keeping Quality

Apple Podcasts Logo
Google Podcasts Logo
Spotify Logo
TuneIn Logo

For Kara Foscholo and Amanda Semaan, running a complex and multi-layered business wasn’t even slightly on their radar, when they first embarked on a uni degree together.  

But when a research opportunity came their way, enabling them to invest in discovering better disability care, their passion took over. And as they say, the rest is history! 

When Active Ability was founded, it was the first of its kind – mobile therapy, specifically for those with intellectual disability, brain injury and mental illness. These days, their team of 65 therapists works with hundreds of clients throughout the Greater Sydney, Wollongong and Sunshine Coast regions. 

With the business growing quickly, the struggle to balance work and family has been difficult for the two young mums. Though they’re grateful for the privilege of doing what they do, both Kara and Amanda took their laptops to the hospital when their babies came along so they could continue to work. It’s a balance which they say they’re still trying to master!

This is an honest, inspiring story, highlighting the fact that when we follow our passion, and are good at what we do, success will follow. 

Key Moments

05:00 – Neither Kara nor Amanda were planning on being business owners! 

07:00 – An opportunity comes along to improve exercise physiology for disability. 

10:00 – The Active Ability magic sauce is created: fun, bespoke exercise. 

17:00 – Launching Active Ability, while navigating the ever-changing NDIS. 

20:00 – Learning how to grow quickly, while maintaining quality service. 

24:18 – Time to bring in some outside help. 

33:38 – Success comes with a cost, which can be difficult to balance. 

Learn More

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

Back To Top