James Parnwell

James Parnwell

“I Had to Get My Name Out of the Business”

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When a series of difficult life experiences left psychologist Valerie Ling suffering from burnout – she knew it was time to get help in her business.

And so began the growth of a busy psychology practice called the Centre for Effective Living. In this episode Valerie – who’s now an expert in the treatment and prevention of burnout – tells the story of her lifelong entrepreneurship streak – and her passion to build organisations that make the world a healthier, happier place.

(This two-part series continues next episode, where Valerie shares her expert advice on burnout in business.)

Key Moments

03:29 – “I didn’t even know what psychology was…” Valerie undertakes a double degree in Law and Psychology.

06:09 – Valerie’s entrepreneurial streak surfaces at age nine.

07:17 – By age 13, Valerie has started her own small enterprise teaching music.

08:12 – Valerie ‘meets a boy’, moves to Singapore to start a family – and begins practising psychology.

09:45 – Burnout hits Valerie, she resigns from her job and suffers a terrible grief.

13:43 – Back in Australia with young children, Valerie opens her own clinic.

16:39 – Valerie develops a regular reflective practice to maintain her own mental health and begins proactively building a healthier, more sustainable business model.

22:13 – The story behind the ‘Centre for Effective Living’.

28:19 – What Valerie has learnt about marketing.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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