It’s the perfect story of a Stay at Home Mum with a hobby that goes viral. But peek behind the beautifully curated Instagram feed to hear about the real-life journey which has taken Wild Indiana from a back bedroom operation to a national brand.
It all started with a play gym made by Laura’s husband, Luke. With nine months maternity leave ahead of her, Laura began selling a few on Instagram.
Then she happened upon a certain silicone baby’s bowl, and entered the importing game.
When Covid hit and an Instagram influencer shared a post, Wild Indiana went viral – reaching seven figures and a social following of over 34,000.
Laura’s story of courage, tenacity, and a heart to help other mums – is incredibly inspiring.
03:48 – Laura discovers her knack for selling on Instagram, before the rest of the world catches on.
07:46 – A new product range enables Laura to support and encourage mums, while building a successful business.
12:17 – Laura enters the world of importing and overseas manufacture.
13:00 – Sales triple when an influencer shares an Instagram post – and Covid helps online purchases to soar.
17:00 – Time to move house. The back room just isn’t big enough for this growing business!
19:31 – After a few kinks along the way, Laura is grateful to the forgiving customers who have stuck with Wild Indiana through the growing years.
22:17 – From a painful experience, Laura reshaped her business.
24:00 – Laura shares some tips for Instagram marketing.
29:29 – When the rubber hits the road, Laura revisits her motivations, and her idea of success.