James Parnwell

James Parnwell

“My Business Tripled Overnight”

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It’s the perfect story of a Stay at Home Mum with a hobby that goes viral. But peek behind the beautifully curated Instagram feed to hear about the real-life journey which has taken Wild Indiana from a back bedroom operation to a national brand.

It all started with a play gym made by Laura’s husband, Luke. With nine months maternity leave ahead of her, Laura began selling a few on Instagram.

Then she happened upon a certain silicone baby’s bowl, and entered the importing game.

When Covid hit and an Instagram influencer shared a post, Wild Indiana went viral – reaching seven figures and a social following of over 34,000.

Laura’s story of courage, tenacity, and a heart to help other mums – is incredibly inspiring.

Key Moments

03:48 – Laura discovers her knack for selling on Instagram, before the rest of the world catches on.

07:46 – A new product range enables Laura to support and encourage mums, while building a successful business.

12:17 – Laura enters the world of importing and overseas manufacture.

13:00 – Sales triple when an influencer shares an Instagram post – and Covid helps online purchases to soar.

17:00  – Time to move house. The back room just isn’t big enough for this growing business!

19:31 – After a few kinks along the way, Laura is grateful to the forgiving customers who have stuck with Wild Indiana through the growing years.

22:17 – From a painful experience, Laura reshaped her business.

24:00 – Laura shares some tips for Instagram marketing.

29:29 – When the rubber hits the road, Laura revisits her motivations, and her idea of success.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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