James Parnwell

James Parnwell

A Family Business Goes National

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The growth of Limcora Group is a great Aussie success story. Starting as a little family plumbing co handed down from father to son, it’s now grown into a major player in the construction industry with more than 60 staff, working on major development projects in Sydney and interstate.

James caught up with the two couples at the head of the business, Evan and Amy Graham, and Alex and Natalie Nelson, and it was a revealing insight into the highs and the lows of running a complex, multi-faceted company.

The team, affectionately labelled in their WhatsApp chat as the ‘Awesome Foursome’, share some of the keys to their growth, the challenges and tensions they’ve faced together – and how two couples can run a big business together and still stay the best of friends – (they even go on joint family holidays!)

Key Moments in This Episode 

03:47 – At age 21, Evan Graham snapped up the opportunity of a lifetime – and found himself managing a team nearly all older than him.

06:24 – The guys explain how diversification has paid off for Limcora.

10:10 – Alex Nelson shares how he handled being “the new guy” when he first joined Limcora – and the mindset that helped him to grow the business.

13:07 – The more staff you have, the more complexity in your business. We discuss the challenges of managing a large team.

14:44 – Alex shares the story of a young plumber who left with a poor attitude – and came back a different person.

18:15 – We ask the team how they work as a management team made up of two couples.

19:21 – A chat with the ‘Awesome Foursome’ about work-life balance, and the pressures of juggling business and family.

27:27 – Evan and Alex share about some of the toughest times they’ve faced, and the hard lessons they’ve learnt about stress management.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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