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James Parnwell

James Parnwell

“Come to Me With Your Ideas!”

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With degrees in both law and advertising, Amanda Little is a family lawyer with a difference.

As you’ll hear in our fascinating and at-times hilarious interview, she’s an innovator, a breaker of glass ceilings—and an incurable entrepreneur who’s known to buy domain names on her holidays. She’s the “ten-new-ideas-before-breakfast” type.

Amanda shares what made her step away from a big city law firm to start out on her own, and how she juggles being a wife, a mum, a lawyer and a business owner at the same time.

You’ll hear about her approach to hiring, budgeting and business growing pains; why workplace shenanigans are high on her agenda; and how Amanda’s nearly-all-female team survived COVID-19, after “falling off a fiscal cliff”. Together they led the way in finding new ways for lawyers to operate.

Key Moments in This Episode

07:15 – Amanda talks about some of the areas of business where lawyers often struggle.

10:14 – Both James and Amanda recall their first hiring experiences, and what made those early staffing decisions a success.

14:25 – Amanda shares why being a flexible, adaptable workplace is so important to her – and how it’s attracted brilliant staff.

18:28  – The growing pains and keys to growth in Amanda’s early years in business.

23:35 – How to manage an overactive creative brain that is always coming up with new ideas.

27:55 – Surviving 2020: “We fell off a fiscal cliff, the work dried up instantly.”

30:37 – Amanda realized she was losing money by hiring too many juniors and had to undergo a major paradigm shift.

35:24 – Amanda discusses the value of investing in outsourcing.

36:51 – A fun workplace is one that staff don’t want to leave – Amanda shares how she’s created a culture of fun.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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