The power of YouTube Marketing

The following statistics may shock you, or perhaps not if you’re an avid YouTube fan, but either way, they are of profound interest for businesses.

This is just a fun illustration of the immense reach and power of YouTube as a platform. Lucky for businesses, it’s relatively easy to leverage this power with YouTube’s built in advertising capabilities.

Reasons to use YouTube to Market your business include:

• To generate buzz
• To raise awareness and interest in your brand
• Provide education or inform potential new customers about your business, product or service
• Build engagement by starting a ‘conversation’ with your customers
• Drive conversions by increasing sales and a positive ROI (Return on Investment)

There are two main ways to use YouTube to grow your business:

1. Create a YouTube Channel and consistently upload valuable content
2. Advertise on YouTube

Leveraging the power of YouTube for your business should become a vital part of your online marketing plan. There is no sign that the growth of online video will diminish any time soon, and the longer you wait to participate, the further behind your business will be.

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