Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave!
It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market.
In our interview Justine talks about the joys of serving Australia’s active community of caravanners and campers; the challenges of growing a business while raising little ones; and the frightening experience of launching a brand-new product—days before the COVID pandemic hit!
Key Moments
04:50 – It all started with a camping trip… and a little purchase on ebay.
08:31 – With a business underway, Justine’s range of products expands, and she hires a warehouse and some staff.
13:38 – Justine designs and launches her first original product – and then COVID hits.
19:00 – Digital marketing is what has built Campsmart’s reputation.
22:43 – Justine’s advice on running a business and a family? “I just do the best I can, with everything. I don’t aim to be perfect at anything.”
24:00 – The rewards of the business.
Learn More
- Connect with Justine on LinkedIn
- More about Campsmart
- Explore all episodes of Getting to the Heart of Business
