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“It’s About Going the Extra Mile!”

Entrepreneur Justin Herald on Why Customer Experience is Crucial

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Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE…

They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name.

Several million dollars later, he sold Attitude, and became a highly sought-after speaker and trainer, through his company Customer Culture – teaching businesses how to treat customers better. He believes a lot of business leaders could fix their growth problems if they just put themselves in their customer’s shoes…

Key Moments

05:02 – Justin’s teenage attitude lands him his first business idea.

10:05 – His business goes viral, the old-fashioned way.

16:47 – Justin thrives on challenge: “Some of my staff think I created COVID because I just love having a problem – that’s the way I operate the best.”

19:45 – Covid hits, and Justin pivots as his speaking career goes quiet and his online courses gain traction.

24:52 – Justin believes that good old-fashioned customer service is the key to business success.

38:14 – Working to educate the next generation of business owners.

42:47 – Exciting new projects on the horizon… but Justin’s keeping his lips sealed.

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