About our Free Digital Marketing Workshops
Our free workshops are run by our digital marketing specialists who are all equipped with the knowledge you need to enhance your online marketing. Whether you’re brand new to the concept of advertising your business online or you’re a seasoned professional who just needs a refresher, chances are there’s something in these workshops for you.
Our workshops are:
- Held via Zoom, meaning you can participate from the comfort of your own home or office.
- 1 hour in length, so you can squeeze it into your busy workday.
- Interactive and engaging. There may be opportunities for participants to volunteer to be used as an example in the workshop, meaning you’ll receive invaluable feedback as to how to best utilise digital marketing for your business.
- Accompanied by worksheets that you can fill out as you go and take with you as you start to implement some digital marketing strategies.
- Concluded by a comprehensive Q&A so you can ask any pressing questions and make the most of the session.
SEO stands for Search Engine Optimisation and, put simply, involves making sure your website is in the best shape to be noticed by Google, or any other search engine.
When you first approach SEO, it may seem overwhelming. Much of the advice out there is packed with jargon and can be very difficult to understand. In our free SEO workshops, our specialists explain the fundamentals of SEO in plain English. We aim to demystify the process and help you to get your website right into Google’s line of sight.
Google Ads / SEM Workshops
If you haven’t heard of SEM, you’ve probably heard of one of its key components, Google Ads. SEM stands for Search Engine Marketing and involves placing paid ads on search engines in order to gain website traffic.
In our free Google Ads workshop, our SEM specialists break down the process into one that’s simple to understand and can be easily applied to your business. We take you through the basics of choosing your keywords, setting a budget and scoping out your competitors. This helps you know exactly where you should be advertising and so you can be confident that you’re spending your budget in the right places!
Social Media Workshops
In the current day and age, having an active presence on social media is essential if you want to build your brand and bring in leads. With so many platforms and so many ways to approach social media, you may be wondering where to start.
We have a few different social media workshops available that cover Facebook, Instagram, and PPC (Pay Per Click).
Using Instagram is a great way to make sure your business is always visible to your customers. Beyond this, it also allows you to reach new customers by using the right hashtags and connecting with the right accounts.
In our free Instagram workshops, our social media experts will take you through the process of defining your brand, working out a posting schedule and creating engaging content.
Facebook is, without a doubt, the biggest social media platform we have today. With around 2.89 billion monthly active users, it’s easy to see why being present on Facebook is a must for any business!
Our Facebook workshop teaches you the essentials of using the platform to best suit your business. Perhaps you’re brand new to Facebook, or maybe you’ve had a business page for a while that just isn’t getting the traction you want. Either way, our Facebook marketing specialists can give you the tools to boost your presence and get a clearer sense of your online branding.
Facebook PPC Workshops
There are ways you can utilise Facebook beyond just organic posting. This is where Facebook PPC (Pay Per Click) marketing comes in.
Facebook PPC involves paying money to advertise on Facebook, so your business appears in people’s feeds. The Facebook algorithm is incredibly advanced and there are many ways you can cater your ads to make sure they’re hitting the right audience. Our specialists can guide you through this process to make it nice and easy to figure out exactly how you should be marketing.
If you would like to learn more about our digital marketing services, don’t hesitate to get in touch with the team at TheOnlineCo. and we’ll be happy to chat about the best way to get your business thriving online.
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