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Why We Buy And How We Are Influenced By Marketing [infographic]

So you’ve read the title of this blog, had a quick look a the image and started reading – lost interest yet? It’s not an invalid question because according to a recent study from Microsoft, people start to lose concentration after eight seconds. To put that into perspective, that’s one second less than the attention span of a goldfish. WHAT?!

So what happens when we are bombarded with images, noises, videos, and distractions all day long? Well, our poor little goldfish minds get fried pretty quickly, making it increasingly difficult for businesses to get their messages noticed above the crowd.

As marketers, it seems that the odds couldn’t be any less in our favor if we tried. Don’t despair though, us humans are a clever bunch and there is a solution!

The four-part answer has been put into an interesting infographic by  WebpageFX on how businesses are convincing people to buy.

facebook marketing company


Feeling a little overwhelmed still about getting your message heard? Why not give us a call and we can help you not only clarify your message but get it out there in front of the right people.


how we are influenced by marketing

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Christie McDougall

Christie is our Social Media Strategist. With years of Social Media experience, she has an incredible ability to write great copy and strategy for each campaign. She has worked for many different organisations in this space and has a great understanding of how to create ads and build campaigns that potential customers respond to.

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