Mobile marketing is arguably one of the newest forms of digital marketing around in the market today. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas, which are accessed via any mobile device.
Some of the main benefits associated with mobile marketing include:
- the ability to send location and time-sensitive pieces of information,
- access via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls.
As we live in the era of smartphones, mobile marketing is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more. Plus, with people able to access this information (or more importantly, marketers being able to access customers) no matter where they are or what they are doing, it represents an opportunity that businesses would be foolish to ignore.
In this particular infographic compiled by Website Builder, there are 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
If you want more information on how to take your strategy mobile, give our friendly team a call.