The Internet has made reaching a detailed target audience, no matter where they may be, much easier and cheaper than ever before. Instead of spending hundreds or even thousands on a TV commercial, an ad in the yellow pages, or fliers printed and then distributed – you can spend just a few dollars advertising on websites and via social media.
But whilst this all sounds simple, the world of online advertising can be overwhelming for a busy small business owner to navigate. There are so many advertising options, and commonly used industry terms that can make it seem like a foreign language. Don’t despair – we’ve found a great infographic that explains it all!
And of course as always, if there is still anything you might be a little stuck on, we are here to help in any and every way we can.