Most business owners either have or have at least heard of sales funnels. If not you could be missing out on a huge opportunity for your business. So if you’re not sure what a sales funnel is (or if you’ve actually got one) then check out this video…
So why is a sales funnel so important you ask?
Without a sales funnel, your sales team is flying blind. Having a sales funnel in place gives you the visibility and consistent process necessary to get the best results out of your sales leads, and it helps you measure your progress at each stage of the sales process. It also helps you to:
- Sort and rank sales leads according to their viability, their likelihood to buy, and also identify which leads require longer-term lead nurturing and follow-up before they are ready to buy
- Focus on the right sales leads so that your team isn’t wasting time and effort
- Put a longer-term process in place for lead nurturing
Having a sales funnel is crucially important for success in today’s marketing climate. Whatever you sell, you’ll be able to sell more of it by using an organized sales funnel with multiple points of contact, building relationships along the way.