OUR AREAS OF DIGITAL MARKETING EXPERTISE
A St Andrews Digital Marketing Agency That Puts People First
Have you been working with a digital marketing agency and you’re not sure what they’re doing for your business? Do they deliver a monthly report full of fancy graphs and stats that leaves you feeling overwhelmed rather than informed?
TheOnlineCo. does things a little differently than most agencies. We believe that you, the client, should know exactly what work is being done for your business each month. We also think you should have a clear understanding of the results and impact your investment is having. Transparency in our work and accountability for results are important to us.
While results are important, we want to see the right results – the results that are best for your business. To accomplish this, we work to have a deep understanding of your business and work in partnership with you to deliver the best possible service.
A Team of St Andrews Digital Marketing Experts
When you work with TheOnlineCo. you are gaining the expertise and knowledge of a team of experts who are at the top of their field. Our team leaders have been working in their areas of expertise ranging between 10-20+ years. These leaders work closely with their teams to ensure everyone is following best practice and understands the latest updates and trends (which are constantly changing). If you are only using one of our digital marketing service offerings, you can trust you will have the best people working for you. When you use multiple services, we work hard to ensure we know what the other teams are doing so we can work together whenever possible to deliver great results for all areas of digital marketing campaigns.
Transparency and Clarity
We mentioned transparency earlier; one of the ways we ensure transparency in our work is to build a comprehensive 12-month rollout plan. This rollout plan is a map for our teams to easily understand the tasks they need to work on each month, but it’s also great for our clients. You will always have access to the rollout plan so you will always know what work is being done for your business each month.
At the beginning of each new month, you will get a comprehensive digital marketing report that is accompanied by a short video explaining:
- What the data means
- Any items that stand out as important or unusual
- An explanation as to why a campaign is producing the results shown
- A recap of the work done in the previous month
- A summary of the work to be done in the current month
St Andrews Digital Marketing Results That Speak for Themselves:
Many companies tell you they do a good job, but here is proof we do.
360% increase in LinkedIn connections
743% Increase in Revenue from SEO optimisation
157% increase in clicks among the local target
Web traffic and interactions have gone up, it’s been such a great journey working with TheOnlineCo, and the SEO results speak for themselves… so much that we have asked them to do more! Easy to work with, friendly and responsive.. I would recommend James and his team to any business who wish to invest wisely in digital marketing.
April and James from TheOnlineCo know their trade. It’s been a charm working with them – great communication and outstanding results. They respond timely, are very helpful and are able to explain what they spend their time on in a way that a novice can understand. Thank you for helping us with our SEO work – we look forward continue working with you.
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.
Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!
The best SEO in the market.
TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.
Digital Marketing Case Studies
Our St Andrews Digital Marketing Services:
SEO St Andrews
Do you run a business in St Andrews? Are you looking for reliable help from an SEO agency?
Whether it’s a restaurant, law firm, medical practice or mechanic, it’s vital that you have a presence on Google – and yes, even Bing! When people search for the products and/or services you offer, you’ll no doubt want to be first on the list. The St Andrews SEO experts at TheOnlineCo. can help you optimise your website, rank higher on Google and bring qualified leads to your business.
Finding an SEO agency in St Andrews that 1) knows what they’re doing, 2) is transparent about the work they do, 3) provides clear SEO strategies, goals and results and 4) has a 100% local team that is easy to reach can be very difficult! TheOnlineCo. meets all of those criteria and much more.
An Experienced St Andrews SEO Company
While it is true that TheOnlineCo. does more than just SEO (we have Social Media and Google Ads departments as well), our team of St Andrews SEO experts is one of the best in Australia. Our SEO team leader Rich Brown has been involved with SEO and website development since 1998. Not many St Andrews SEO agencies can compete with that level of experience, knowledge or understanding of SEO. As the chief SEO strategist, Rich ensures that the best SEO plan is being implemented on your site each month and that every member of the team is working to best practice, White Hat SEO standards.
SEO Case Studies – SEO Strategies that Work!
SEO is a complex undertaking with several potential strategies to focus on. Each business is different from all others. Your business may have many competitors – locally, nationally or worldwide. Not all SEO strategies will work equally for all businesses.
Sometimes a focus on building local landing pages is the best way to bring in that valuable local traffic. Another site may fare better with a focus on high quality blog article writing and content creation.
We’ve seen that most sites see substantial SEO benefits after technical issues have been addressed. Site re-structuring / siloing, speeding up page load speeds, fixing bad / inefficient coding, integration of schema microdata, etc. all have strong SEO benefits.
Below are some examples of our successful SEO work.
St Andrews GoogleAds Agency
Google Ads puts your St Andrews business in front of potential customers as they’re actively searching online. Using our proven Google Ads keyword strategy and expertise, we’ll help increase your business exposure to customers who are seeking exactly what your company offers, so you won’t be paying hundreds or thousands of dollars to advertise to people with little to no interest in what you’re offering. We create tailored campaigns and write ad text that speaks to your customer.
TheOnlineCo. removes the complexity and confusion involved with creating successful Google Ad campaigns to bring you the best results.
3 Steps of St Andrews Google Ads Management
Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.
Our St Andrews Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.
The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.
The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.
Social Media Management St Andrews
Depending on the nature of your business, proper social media management can be an essential ingredient for any St Andrews digital marketing agency strategy.
Put simply, our aim with social media management is to work with you.
It’s not a matter of you just handing your social media accounts off to us and for us to post anything we like, we want to work in partnership WITH you to create a system for social media management that is helpful and meaningful for your St Andrews business and is built around helping to achieve your business goals.
We all know anyone can post to social media, the physical action of posting is not very difficult, but it’s time consuming and if there is no strategy behind what you post, when you post it and to which platform, then any time spent on it is probably time better spent elsewhere in your business.
There is so much more to having a presence on social media than just posting inspirational quotes and funny memes for the sake of it.
And our approach to your St Andrews social media management is strategy first.
This is what sets TheOnlineCo.’s social media management apart from the rest of the other digital marketing agencies in St Andrews.
Over the years we’ve developed and refined our process of social media management, and this process enables us to deeply understand our clients and their business goals. By following this process we are able to work with our client to understand who their clients are and what is unique about them, so that we have a crystal clear picture of exactly who our content should be aimed at and what sort of content that audience is going to love.
Our St Andrews social media management process
Our St Andrews social media management process begins with developing the strategy first. We invest time researching your competition and the main players in the industry to see what they are doing and what’s working and not working. We identify the gaps in the market and highlight opportunities for you as well as bring to light any threats that may lay ahead.
Once we know the lay of the land, we set about researching content with the aim of building a clear understanding of exactly what type of content our clients target market want to see and will engage with on social media. It’s important that the content posted is what your customer wants to see and not just what you think they want to see. We build a rhythm for posting content and work with you to get images and video that meets these needs.
The next step in the process is where the real ‘grunt work’ happens, this is where we develop your content schedule. We take our findings from our research as well as your available images and video, along with our own creative skills and write out your content. We start with a sample of content and send that to you for feedback and approval. Once you’ve approved the content, we then set about writing a block of content.
Schedule and Post
Now that the block of content is written and approved, it’s time for us to schedule the posts to appropriate platforms and watch them roll out and be posted over the course of the month.
Monitor Performance and Adjust
Weekly we look at performance and make note of any significant movements up or down then each month we review in depth the performance of each post and make adjustments to our strategy from there. It’s one thing to post content but if you’re not systematically reviewing it and ensuring the content and strategy are still right then there’s no point doing it. There is a lot to be gained from looking at the data and the insights they give.