Skip to content

Case Studies

Case Study: Home Furnishing Company

March 20, 2019, by James Parnwell
Ads and SEO campaigns for Furnishing Company

This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d previously achieved. When the company decided that they wanted to expand, they knew that if they were going to be on the forefront of the highly competitive market in which they sit, they would need help.

Ads and SEO - Home Furnishing Case StudyThat’s when they contacted James at TheOnlineCo. Without a website or any online marketing to speak of, they were new to the digital marketing world. They signed up for TheOnlineCo. SEO services and Google Ads Management services. We executed both Google Ads and SEO campaigns, as well as a dedicated landing page and a social media presence. The campaign saw immediate results.

Their leads increased by 4X overnight and have continued to build over the past four years. The company has seen a 34% increase in conversions and recently dropped their digital marketing spend by $5000, decreasing the cost per lead by 50%. The company continues to grow, as leads pour in through their digital marketing strategy.

James-P-1

Bachelor of Commerce (Marketing) – Western Sydney University

Global Executive MBA – University of Sydney

James is the founder and director of TheOnlineCo. In 2009, James used his extensive business experience and Degree in Marketing to launch into the world of digital marketing. He has built TheOnlineCo. into a strong mid-sized agency with a team of senior and highly qualified professionals who deliver full-service digital marketing to organisations. James’s strength lies in providing key strategic insights to businesses struggling to achieve a breakthrough in their marketing. His focus is on providing high-quality, integrity-driven marketing that communicates with honesty and clarity. He is passionate about providing a strong and healthy workplace where people can navigate the complexities of their lives whilst completing meaningful work.

Outside of TheOnlineCo. James loves to cook, especially anything over a fire, loves to camp, read and spend time with the family.

Related Posts

Phases Every Medical Device Company

From Market Noise to Clinical Authority: The Three Phases Every Medical Device Company Needs to Work Through

MedTech buyers don't respond to traditional marketing. James Parnwell outlines the three phases every medical device company needs to build trust, authority, and sustainable growth.

Read more
SEO AI Medical

SEO and AI Optimisation: Why One Without the Other Is Leaving Medical Device Companies Behind

Organic traffic is falling but leads are rising for some MedTech companies. James Parnwell explains why SEO alone is no longer enough and what AI Optimisation changes.

Read more
medtech

The Real Reason Your Google Ads Aren’t Working in MedTech

Paid search is an amplifier, not a solution. James Parnwell explains why most MedTech companies aren't ready to run Google Ads yet and what to fix first.

Read more
Back To Top
Search