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James Parnwell

James Parnwell

Why every business should have a Sales Funnel

Most business owners either have or have at least heard of sales funnels. If not you could be missing out on a huge opportunity for your business. So if you’re not sure what a sales funnel is (or if you’ve actually got one) then check out this video…

So why is a sales funnel so important you ask?

Without a sales funnel, your sales team is flying blind. Having a sales funnel in place gives you the visibility and consistent process necessary to get the best results out of your sales leads, and it helps you measure your progress at each stage of the sales process. It also helps you to:

  • Sort and rank sales leads according to their viability, their likelihood to buy, and also identify which leads require longer-term lead nurturing and follow-up before they are ready to buy
  • Focus on the right sales leads so that your team isn’t wasting time and effort
  • Put a longer-term process in place for lead nurturing

Having a sales funnel is crucially important for success in today’s marketing climate. Whatever you sell, you’ll be able to sell more of it by using an organized sales funnel with multiple points of contact, building relationships along the way.


James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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