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James Parnwell

James Parnwell

Case Study: Home Furnishing Company

This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d previously achieved. When the company decided that they wanted to expand, they knew that if they were going to be on the forefront of the highly competitive market in which they sit, they would need help.

AdWords and SEO - Home Furnishing Case StudyThat’s when they contacted James at TheOnlineCo. Without a website or any online marketing to speak of, they were new to the digital marketing world. TheOnlineCo. created both Google AdWords and SEO campaigns, as well as a dedicated landing page and a social media presence. The campaign saw immediate results.

Their leads increased by 4X overnight and have continued to build over the past four years. The company has seen a 34% increase in conversions and recently dropped their digital marketing spend by $5000, decreasing the cost per lead by 50%. The company continues to grow, as leads pour in through their digital marketing strategy.

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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