This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.
We’ve got you covered
Did you know that most people don’t go past page one when doing a Google search? So if you’re not on the first page, you’re losing business to competitors every single day.
Our SEO (Search Engine Optimisation) digital marketing services enhance your website’s visibility to attract the most ideal customers to your business.
TheOnlineCo. partner with you to create a full 12 month roll out plan tailored to your needs, website and business to help increase your Google search rankings and increase traffic to your website so you can get more qualified leads.
Google Ads puts your business in front of potential customers as they’re actively searching online. Using our proven Google Ads keyword strategy and expertise, we’ll help increase your business exposure to customers who are seeking exactly what your company offers, so you won’t be paying hundreds or thousands of dollars to advertise to people with little to no interest in what you’re offering.
TheOnlineCo. removes the complexity and confusion involved with creating successful Google Ad campaigns to bring you the best results.
Your future customers are on social media each day, but are you reaching them where they’re at? It’s an often untapped space for businesses as they’re unsure what to communicate or simply too busy working in their business to leverage all the social media platforms.
TheOnlineCo. makes it simpler for you to reach and begin interactions with leads and customers. Our specialty is partnering with you to showcase your business on social media with creative content–and ultimately, create engagement, build loyalty and sales.
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
Professional Creatives for your Digital Marketing
Whether people are seeing your brand on social media, on shelves in their local supermarket, on the website or anywhere else for that matter, it’s important that all the material is consistent. This includes logos, labels, graphics for social posts, your website, your email signature and everything in between.
We want to ensure you not only have a consistent message but also that any image is instantly recognisable. We also want to make sure that everything developed for your business is of the highest quality and reflects well on your business. For this reason, we have a great in-house team who will develop graphic assets that will help build your business.
We want your customers to feel nurtured right through every touchpoint and encounter with your business. This often sounds great in theory but can become quite cumbersome when done manually, especially as the business grows. This is where custom marketing or email automation can really help and be the difference between a sale or a loss.
We help you set up and develop automated email strategies that help nurture your customers through the sales funnel and release some of the tasks off your plate. This frees you up for more important work and ensures no lead is left behind and your customers are retained for life
Professional website design plays a crucial role in meeting your digital marketing needs, serving as the initial face of your business that many customers will encounter.
“First Impressions” are vital, and often, your website will be viewed before customers meet you, your team, visit your premises, or explore your products and services. Your website is the first and most significant point of contact.
With a focus on SEO best practices, TheOnlineCo. designs websites that rank well in search engines and attract the right audience. Our strategic approach helps your business achieve its online goals and stand out in a competitive market.
It is said that a picture is worth 1000 words, and a video is worth 1 million, so as an online business it’s important to have a high-quality and professional visual identity. In an often text-heavy industry, having authentic video and photography assets is one of the best ways we can communicate your brand, your message and your culture. It also enables us to nurture your customers through an education phase of the sales funnel all the way through to making contact.
TheOnlineCo. offers professional photography and videography (including storyboards and editing) as a supplement to our other digital marketing services. We find this highly effective for all our clients – especially after we have worked through a digital marketing playbook with the business. You will have a large catalogue of photos and / or video footage which can be used over a year or more to build social media campaigns and to enhance the look and feel of your website, plus so much more.