Digital Marketing Services

Using best practice strategies on the world’s most popular technological platforms to deliver digital marketing services that drive your ideal customers through the ‘front door’

This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.

our marketing strategy

Successful Digital Marketing starts with a sound strategy

Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.

Begin your Playbook Journey

We’ve got you covered

Our key digital marketing services
SEO

Did you know that most people don’t go past page one when doing a Google search? So if you’re not on the first page, you’re losing business to competitors every single day.

Our SEO (Search Engine Optimisation) digital marketing services enhance your website’s visibility to attract the most ideal customers to your business.

TheOnlineCo. partner with you to create a full 12 month roll out plan tailored to your needs, website and business to help increase your Google search rankings and increase traffic to your website so you can get more qualified leads.

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Google Ads

Google Ads puts your business in front of potential customers as they’re actively searching online. Using our proven Google Ads keyword strategy and expertise, we’ll help increase your business exposure to customers who are seeking exactly what your company offers, so you won’t be paying hundreds or thousands of dollars to advertise to people with little to no interest in what you’re offering.

TheOnlineCo. removes the complexity and confusion involved with creating successful Google Ad campaigns to bring you the best results.

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Social Media

Your future customers are on social media each day, but are you reaching them where they’re at? It’s an often untapped space for businesses as they’re unsure what to communicate or simply too busy working in their business to leverage all the social media platforms.

TheOnlineCo. makes it simpler for you to reach and begin interactions with leads and customers. Our specialty is partnering with you to showcase your business on social media with creative content–and ultimately, create engagement, build loyalty and sales.

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IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup

Professional Creatives for your Digital Marketing

Our key creative services
Graphic design

Whether people are seeing your brand on social media, on shelves in their local supermarket, on the website or anywhere else for that matter, it’s important that all the material is consistent. This includes logos, labels, graphics for social posts, your website, your email signature and everything in between.

We want to ensure you not only have a consistent message but also that any image is instantly recognisable. We also want to make sure that everything developed for your business is of the highest quality and reflects well on your business. For this reason, we have a great in-house team who will develop graphic assets that will help build your business.

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Email

We want your customers to feel nurtured right through every touchpoint and encounter with your business. This often sounds great in theory but can become quite cumbersome when done manually, especially as the business grows. This is where custom marketing or email automation can really help and be the difference between a sale or a loss.

We help you set up and develop automated email strategies that help nurture your customers through the sales funnel and release some of the tasks off your plate. This frees you up for more important work and ensures no lead is left behind and your customers are retained for life

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Website

Professional website design plays a crucial role in meeting your digital marketing needs, serving as the initial face of your business that many customers will encounter.

“First Impressions” are vital, and often, your website will be viewed before customers meet you, your team, visit your premises, or explore your products and services. Your website is the first and most significant point of contact.

With a focus on SEO best practices, TheOnlineCo. designs websites that rank well in search engines and attract the right audience. Our strategic approach helps your business achieve its online goals and stand out in a competitive market.

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Video & Photography

It is said that a picture is worth 1000 words, and a video is worth 1 million, so as an online business it’s important to have a high-quality and professional visual identity. In an often text-heavy industry, having authentic video and photography assets is one of the best ways we can communicate your brand, your message and your culture. It also enables us to nurture your customers through an education phase of the sales funnel all the way through to making contact.

TheOnlineCo. offers professional photography and videography (including storyboards and editing) as a supplement to our other digital marketing services. We find this highly effective for all our clients – especially after we have worked through a digital marketing playbook with the business. You will have a large catalogue of photos and / or video footage which can be used over a year or more to build social media campaigns and to enhance the look and feel of your website, plus so much more.

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Don’t just take our word for it...

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it! 

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. 

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve. 

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.  

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans. 

Michael Mackie, Business Manager - Speak About Speech

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