The value of advertising with videos on Facebook
You would be hard-pressed to find someone who has not watched a video of some description online these days - even my grandmother watches the funny puppy videos! Marketers have…
Beware: you could be measuring the wrong social media metrics!
Measuring your Return on Investment (ROI) is never a black and white endeavour as inevitably if you market across multiple channels they all feed into one other, but far too often…
The Magic of Facebook Targeting for Businesses
So it's probably best not to think too much about it, but Facebook collects information about you every time you login, like a post, comment on a post, update your…
14 things every business should know about posting on social media
So it’s been pretty well established that using social media for business has some amazing benefits, but it can be challenging to know how, where and what to post. What…
The Modern Marketer – Part Artist, Part Scientist
With the increased amount of information and analytics available to marketers these days there is a new standard for the modern marketer. What this means is that marketers aren’t just…
What is content marketing and why is it important for every business?
Over the past 30 years, we have seen a major shift from traditional marketing, with only a few channels available (i.e. print, television etc.), to hundreds of ways that consumers interact…
The DOs and DONTs of Branding
So you’ve got a great product (or at the least a great idea for one), you know what you want the future of your business to look like and you’re…
Marketing is a marathon, not a sprint
Are you distracting your customers, and deterring them from buying what they really want on your site? Pop-ups or providing alternate options can be great, when done well and in…
Choosing the right social media platform for your business
Social media can be such a powerful tool for reaching customers and even potential customers, but just because you can use all of them doesn't mean you should. Each platform…
How to get more sales and followers using video
Did you know that platforms like Facebook and Instagram actually favour videos? That means, the algorithm will actually show users a video over say an image or a text post…