Social Media Calendars. What’s All The Fuss?
Why bother creating a social media calendar? Can't I just post whenever I feel like it? The answer is yes - and no. Creating a social media calendar allows you…
Optimising Images for Facebook promotion
When you’re promoting posts on Facebook, it’s important that the images are the correct size. If you’re simply posting, don’t worry too much about the photo size, just go with whatever…
Engaging Micro & Macro Influencers
If word of mouth is still the best way to get new customers, then what does that mean for an increasingly digital world? Is there actually a place for ‘word…
How to Find the Perfect Audience to Show your Ads to on Facebook
So you’ve got a great product, you know your sales pitch, you’ve got an idea for an ad and you know who your ideal customer is, but how do you…
The Attribution Problem: How Are Your Marketing Activities Working Together To Give You Critical Mass?
Digital marketing is not just the way of the future, it’s the way of the now. So, let’s get down to tin tacks with a few straight, blunt questions: Are…
How to choose the right Facebook Objective for your Marketing Campaign
So unless you’ve done Facebook advertising before, you might be under the impression that you just ‘run an ad’, but there are actually 11 Campaign Objectives to choose from (plus…
Does Social Media Work For The Real Estate Industry?
First, we need to admit there is a problem... For many of us, Social Media doesn't appear to have worked... 2007 is when Facebook really started to take off in…
Keeping social media social
So we've actually put together a few articles for you already on why using social media for business is important, how to use it and even how to write good…
How you can use Social Media to sell to potential clients before they’ve even met you
Once upon a time, back in the good old days (horse and cart days) you could simply start a business, hang a sign out the front of your shop (or maybe even your…
Why do people ‘Unfollow’ on Social Media and how is it impacting your business?
After working so hard to gain followers on social media it can feel like a bit of a slap in the face when people unfollow you. Whether its a personal…