The power of YouTube Marketing
The following statistics may shock you, or perhaps not if you're an avid YouTube fan, but either way, they are of profound interest for businesses. This is just…
What did the first ever banner ad look like?
We've all seen banner ads at one time or another, and more often than not they are just annoying and have no relevance to us or the page we are…
What is an ‘explainer video’ and why it’s worth the investment
When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t. So why not put an explainer video on…
Why is mobile marketing so important?
Whilst mobile marketing can be seen by some as a 'trend' it is fast becoming an integral part of online marketing. It is an indispensable strategy that all businesses should be…
How To Build Better Customer Relations Online
Generation Z are the first true digital natives, meaning they have only ever known the world with Internet Access, social media, and smart phones. Born between late 1990's and mid-2000's,…
Paid, Owned and Earned content marketing: what’s the difference?
Content marketing, although not exactly the new kid on the block is arguably one of the harder online or digital marketing strategies to get right. Not actually because it's technically…
Mobile Marketing: The new kid on the block every business should know about
Mobile marketing is arguably one of the newest forms of digital marketing around in the market today. For those who do not know, it provides customers with personalised information, promoting…
Do you actually know what your marketing efforts are yielding?
It can be hard to see a clear correlation between your marketing efforts and how it's actually affecting sales (or if it's not making much impact at all). With more…
What is the Google Display Network (GDN)?
So you would be hard-pressed to find a person who hasn't at some point or another come across ads on websites for other businesses. You may find that you will…
8 ways to build an integrated Digital Marketing Strategy and why it’s worth the effort
It used to be said that if you didn't have a website you may as well not exist, and while that has never been truer, just having a website is…