IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
Clearly identify where your Digital Marketing strengths and weaknesses lie
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
4 Reasons You Should Be Using Facebook Live
November 13, 2019
Should you be using Facebook Live? Absolutely. Here’s why. Everyone’s watching! In 2018 it was reported that 78% of online audiences were watching Facebook live videos. That’s a massive percentage and is impossible to ignore. Work with the biase. The Facebook algorithm is actually biased toward Facebook live videos. Of all the content on Facebook (images, text, shares etc.), Facebook…
Case Study: Home Furnishing Company
March 20, 2019
This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d previously achieved. When the company decided that they wanted to expand, they knew that if they were going to be…
Case Study: Medical Practitioner
February 26, 2019
This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results. Appointed to manage the practice’s Google Ads campaign, SEO and Social Media (Facebook), TheOnlineCo. also started promoting the Practise’s blog, created a lead magnet, began promoting leads and…
Case Study: Fencing Industry
December 11, 2018
When the phone stopped ringing at this Fencing Industry company’s office, they knew something had to be done. Having built a basic website and with no experience in SEO, the company had been conducting their marketing wholly offline, through sales reps and traditional avenues. Clients were unable to find the company’s website, so leads were…
Case Study: Corporate Not-For-Profit
December 9, 2018
Having previously dealt with large digital agencies, the Not-For-Profit had begun doing their digital marketing in-house. Feeling like they weren’t receiving the personalised attention and dedication their accounts required, the Not-For-Profit engaged James from TheOnlineCo. to review the existing SEO, Ads and Facebook strategies and provide recommendations on how they could improve brand awareness, website…
How complex is your business?
October 30, 2018
Where does your business sit on the complexity/value axis? Once you know this, you’ll know how to speak to your customers.